In the wake of continuing fallout from the Volkswagen diesel scandal, the company is wrenching itself toward a more electric future.
The new Land Rover Discovery will go on sale early next year, acting as a rival for large SUVs from the likes of Audi, BMW and Mercedes-Benz.
With the electric and SUV segment continuing to grow, Jaguar is looking to capitalize with two new vehicles that could set the tone for its future.
According to the latest reports, Mercedes-Benz is making a Tesla-killer.